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Event Details
TORONTO
October 26-29, 2010
This four-day workshop series is for experienced professionals wanting
to take their practice to the next level. We examine the key elements
that contribute to a successful interactive experience: Design
Strategy, Design Research, Interaction Design and Information
Architecture. Each workshop is led by Adaptive Path's team of experts.
Get ready to roll up your sleeves and get to work.
WORKSHOP DESCRIPTIONS:
Day One - Strategy
The most stellar design will fail to succeed unless it supports an
underlying business strategy. Yet a business strategy is nothing but a
plan until it connects with compelling solutions that actually appeal
to the target customer. Whether you're a manager or an enterprising
practitioner, this workshop provides you with the tools you need to put
your designs into business. And vice versa. Led by Henning Fischer, Director, Adaptive Path Amsterdam.
Day Two - Research
To get through to your customers, you need to know exactly what makes
them tick. And that means learning more than just the usual superficial
characterizations. What do they want? Need? Crave? What are they really
trying to do, and why? With the research frameworks and methods covered
in this jam-packed workshop, you'll discover how to unearth deep,
practical insights about the people you want to reach most. Led by Paula Wellings, Experience Designer at Adaptive Path
Day Three - Informaton Architecture
All the design strategy, user research and interaction design in the world isn't going to get customers to the information they need without a sound architecture to guide them. This lesson features an array of practical techniques to help you analyze, model and describe the content and features on your site. Led by Kate Rutter, Senior Practitioner at Adaptive Path.
Day Four - Interaction Design
Once you've developed a strategy and completed your research, how do
you make a product or service that both engages users and works well?
It's up to you to transform the research data into an effective design,
and then get that design built. In this session, you'll not only learn
how to design for better interactions, you'll also learn how to become
a better interaction designer. Led by Ben Fullerton, Experience Designer at Adaptive Path.
For more information about our events please visit our website.
When
Tuesday, October 26, 2010 at 8:00 AM
- to -
Friday, October 29, 2010 at 5:00 PM (PT)
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Where
Hyatt Regency Toronto
370 King Street West
Toronto,
Ontario M5V 1J9
Canada
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Hosted By
Adaptive Path
Adaptive Path is a design consultancy founded in 2001. We help companies create meaningful experiences with their products and services through our consulting services. We push the practice of experience design forward with our public conferences and workshops. We share our ideas through writing, speaking and teaching. We have global reach but call San Francisco, Austin, and Amsterdam home.
